Contextual Marketing Company
Knowing Your Customers Generates Revenue.
Looking for ready solutions ?
We have a suite of products that can be deployed in a short period of time to enable you to use our contextual marketing technology to precisely understand and profile your customers.
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We will contact you to understand your requirements, and discuss how we can help you with our contextual products and services.
Enhancing Your System With Our Contextual Technology
Contextual Service Platform
iokolo offers to enhance your existing IT systems by communicating information with our Contextual Service Platform.
Our solutions can range from regular submissions of your web server logs and sales records to our system for analysis/reports, to a customized software component that provides real-time contextualization and alert mechanisms.
Examples of systems that can benefit from our contextual service provisioning are online shopping carts, CRM systems and data warehouse systems.
Enhancing Ad-serving with Contextualization
Online Contextual Advertising
iokolo believes that a contextual advertising solution can benefit these parties in the following ways:
Online Ad Delivery
Our contextual technology can profile the interests of the visitors on your network of web sites and reveal details such as the proportion of visitors interested in a product range.
Publishers
With our contextual technology, advertisements are delivered based on visitors' interests and not according to content. Niche sections of the web site can potentially generate as much advertising revenue as the popular sections.
Advertisers
Contextual advertising targets your impressions with greater precision. Your online advertisements will be delivered to visitors based on interest and relevance - potentially increasing response and enhancing your campaign.
Reaching Out to the 1.6 Billion Chinese Community
Chinese Language Contextualization Service
Our contextual marketing technology is able to contextualize the Chinese language by overcoming the following common challenges:
Identification of Ambiguous Terms
For example, Hyundai (South Korea's largest conglomerate company) when translated to Chinese is "现代" which is also the common Chinese term for "modern". Our contextual engine can handle these ambigious terms to prevent incorrect contextualization which will lead to inaccurate customers' profiles.
Classification of Chinese Terms
iokolo has spent an inordinate amount of time and efforts to establish dictionaries of terms that are relevant to a wide range of interests. These dictionaries improve and enhance the accuracy of our contextual engine in discovering the interests of the customers. Furthermore, our dictionaries support both Simplified (简体) and Traditional (繁体) Chinese terms in different content encodings (GB2312, GBK, HZ, EUC-TW, UTF-8).