Contextual Marketing Company
Knowing Your Customers Generates Revenue.
What do we do?
From your web surfing logs, sales records, advertising clickstreams, iokolo has developed a proprietary statistical formula to analyze and profile your customers and visitors to understand each individual's interests and needs.
With these profiling data, you now have qualified leads for 1-to-1 marketing -- promoting the most relevant products and services to each customer and visitor.
Email at if you wish to increase your revenue through contextual marketing!
We will contact you with more information about our products and services.
What is Contextual Marketing ?
Definition of Contextual Marketing
It is marketing that occurs in the context of when a person is more likely to be interested in a particular product or service.
Current examples include page sponsorships - which can be considered contextual - as the customer has chosen to view the page, and assuming the sponsorship is for a product that is related to the content of the page, the product has the right context to the customer. Another example is the display of text advertisements that are relevant to the contents of the web pages. Search engines frequently deliver advertisements that are dependent on the keywords being searched on.
Because Consumers are Overwhelmed !
Why Contextual Marketing ?
Current marketing strategies ignore the relevance factor and bombard individuals with product and services that are not relevant to their current needs. By cutting through the clutter and delivering only the products or services that are most relevant to the individual, you match the customer's needs and desire.
It Can Hurt You When You Don't Understand Your Customers !
How Contextual Marketing Can Help Increase Revenue ?
Contextual marketing is "precision marketing". It captures what the customer is interested in at the point in time and zooms in on delivering the relevant product or service. By being precise, response rates and revenue will increase as you promote the right products and services at the right time to the right customers.